Happy weekend all,
Tying into what I discussed about differentiating your business with wedding photography last week, I decided to make this weeks blog about the many other jobs a photographer must do for events. Some people think we show up, take a bunch of "pictures," then go home to upload them and we are done. This couldn't be FURTHER from the truth!
The truth is, there's multiple layers (like many other professions) to wedding and event photography. The one layer I'll discuss this week is crowd control and managing the group that's to be photographed. This could include executives, managers, CEO's, brides/grooms, wedding parties, family members, etc.
For most events, there is going to be a series of standardized group shots that need to be photographed for the client(s.) One of the most difficult situations photographers face at these events is corralling the group together in a non demanding, friendly manner while they are trying to enjoy themselves. The photographer needs to keep the group shots mood light and airy regardless of time constraints or other issues. The idea is to make the group shots go quickly, effectively, creatively, and as entertaining as possible.
Making the group photo shoots go smoothly and engaging will undoubtedly affect the final results of your images. Upon a thorough evaluation of the final photograph, it will be obvious whether or not the photographer did a good job of keeping everyones interest and attention, or if they (the photographer AND group) were hurried and stressed. Choose a photographer whose attitude, personality, and leadership skills will match the environment for your event, it will make all the difference. There are a few tricks I personally use to manage these situations that make it fun and successful, but I'll keep those under lock and key.
Thanks for reading, as always comments, critiques, questions, and suggestions are encouraged.
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